Our story

For us, it all began with a simple promise – to combine science, innovation, and genuine love for animals. Every milestone of Nature’s Protection reflects a step forward in our mission to help pets live longer, healthier, and happier lives.

2004

The beginning of quality – Akvatera LT

In Zapyškis, Kaunas region, a new chapter started with the opening of Akvatera LT, a modern pet food production facility. It became the foundation of our expertise – full process control, advanced technology, and a commitment to the highest quality standards.

2011

Birth of Nature’s Protection

The Nature’s Protection brand was created – a symbol of harmony between nature, science, and care. Developed with carefully selected ingredients and cutting-edge nutritional technologies, it marked the beginning of a new era in premium pet nutrition.

2013

Step into global markets

Our first shipment of Nature’s Protection products left for Asia – to Malaysia. This marked the beginning of our journey beyond Europe and the start of international expansion.

2014

Launch of the Superior Care line

Driven by a mission to solve tear-staining issues for white-coated pets, we introduced Nature’s Protection Superior Care. Its unique formula with MicroZeoGen mineral set a new standard in functional nutrition and quickly earned international recognition.

2020

Recognition for growth and quality

Akvatera LT was awarded as the Exporter of the Year – a proud acknowledgement of our global expansion and trust in Lithuanian-made excellence.

2021

Entering the U.S. market

For the first time, Nature’s Protection products reached the United States. It was a major step forward in bringing our scientifically developed pet nutrition to one of the most competitive global markets.

2022

Modern logistics expansion

A new 5,000 m² logistics center was opened in Zapyškis to support the growing export network. It ensures faster, more efficient delivery and even stronger global distribution capabilities.

2023

Innovation and global presence

Nature’s Protection became the General Sponsor of the World Dog Show – the most prestigious canine exhibition in the world. That same year, we introduced Superior Care Veterinary Diets, expanding into the medical nutrition segment to support pets with specific health needs.

2025

Akvatera W – the new generation factory

We opened Akvatera W, a state-of-the-art wet food factory designed with sustainability at its core. A €20 million investment equipped with renewable energy solutions and cutting-edge pouch production lines marks a bold step toward the future of pet nutrition.

Our Promise

Every chapter in the Nature’s Protection story is built on innovation, science, and love for animals. Our mission remains the same – to give you and your pet more years together.